82% of all adults in the UK listen to the radio every single week?*
B Radio provides brands with a way to speak to a potential audience of 252,000 via a medium they trust. Radio is an emotional influencer with the power to enhance brand perceptions at a subconscious level.
Radio advertising delivers an average ROI of £7.70 for every pound spent.*
Advertising with B Radio also stretches beyond the traditional 30-second ad, with longer ads, sponsorship, branded content, and innovative digital solutions increasingly providing advertisers with new and more creative ways to get their message to potential customers.
Radio is less expensive to buy than most major media, allowing advertisers to afford maximum reach and effective frequency.
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