Ofcom Community Radio Fund Grant: Public Summary

Station: B Radio
Licence number: CR102292BA/3
Funded role: Business Development Executive
Grant amount: £19,200

B Radio was awarded funding from the Ofcom Community Radio Fund to support the salary costs of a Business Development Executive.

The grant was used in accordance with the agreed purpose and the conditions set out in the grant agreement.

How the grant was used

The grant supported the appointment of a Business Development Executive to help B Radio strengthen its long-term sustainability.

The role focused on developing relationships with local businesses, organisations and community stakeholders, improving the station’s commercial approach, and identifying opportunities to support the future operation of the service.

During the grant period, there was a change in personnel within the funded role. A replacement Business Development Executive was recruited, allowing the station to continue the work supported by the grant.

Impact on station sustainability

The grant made a significant contribution to B Radio’s sustainability.

Having a dedicated person focused on business development helped the station place greater attention on income generation, local partnerships and long-term financial resilience.

The work supported by the grant has helped B Radio build stronger relationships with the local business community and improve the station’s ability to continue serving Reading.

Social gain and community impact

The grant also supported B Radio’s wider community radio objectives.

During the grant period, B Radio developed sponsored topical content, including awareness-led programming. This created useful on-air content for listeners, including interviews and information-led features.

The work also gave volunteers additional experience in recording and editing interviews.

B Radio also attended more community events, helped local charities become more aware of the station as a platform, and invited them to use B Radio to promote their causes and events.

The station also attended business events, helping to raise awareness of B Radio within the local business community.

Public availability

This summary has been published in accordance with the requirement to make non-confidential parts of the final grant report available to the public.

Commercially sensitive information, personal information and confidential operational details have not been included in this public summary.