Starbucks is due to occupy a new drive-thru 'takeaway pod' planned for Scours Lane, close to the busy Norcot Junction off Oxford Road. Plans for the pod were approved on appeal to the planning inspectorate in March 2024.
The site sits near Stadium Way Industrial Estate, home to Double-Barreled Brewery, Screwfix and The Climbing Hangar.
The developer has also won permission for a totem sign advertising the drive-thru and EV charging. Documents say the site will have 22 parking spaces, five Zest ultra-rapid EV chargers and three disabled bays.
Reading Borough Council planning officer Catrin Davies wrote: "Given that the site has permission to be redeveloped and would introduce a commercial use onto the grassland, the proposed advertisement consent would not be out of character.
"The application is for a single sign to ensure there is not an over cluttering at the site and is at a suitable size.
"The proposed signage is visually acceptable given the extant consent at the site and in keeping with the surrounding area."
Mrs Davies noted the sign will sit in soft landscaping earmarked for biodiversity enhancements but said there is space for tree planting and that locations can be adjusted once landscaping plans are finalised.
The totem application was approved on Friday 22 May. You can view the application by typing reference PL/26/0292 into the council's planning portal.
It isn't clear when building will start. The project does not yet appear on the Construction Map, which only shows sites run by companies in the Considerate Constructors Scheme.
The plan divided opinion after the council rejected it in September 2022 over "fragmentation of a green link and insufficient landscaping measures", points later dismissed by the planning inspectorate. Appearance plans for Starbucks were submitted but withdrawn in June last year.
James Aldridge, Local Democracy Reporter
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