Jojo Maman Bebe on Chain Street in Reading town centre has closed after years on the high street. The shop was seen stripped out on Monday, May 4, with stock and fittings removed.
A note on the door thanked staff and customers, pointed shoppers to nearby branches in Marlow, Didcot and Farnham and the website. "With love, JoJo x."
A local parent said it was a real shame to lose one of the few places left to buy decent children's clothes and hoped the brand would return to Reading.
Other branches are at the High Street, Marlow; Orchard Street, Didcot; and The Borough, Farnham. There's also a Jojo Maman Bebe inside Next on Crest Road in High Wycombe.
James Aldridge, Local Democracy Reporter
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