West Berkshire Tackles Gambling Harm During World Cup

West Berkshire Council is backing the national 'Odds Are: They Win' campaign to raise awareness of gambling harm as the World Cup grips the nation.

Major tournaments bring a surge in gambling adverts. Gambling harm is linked to highly targeted marketing and products designed to keep people spending. During major sporting events, more than half of televised gambling adverts promote free bets or incentives, and six in 10 people in the UK see gambling ads at least once a week.

The campaign aims to reduce stigma with a simple message - 'it is not your fault, you are not alone, and help is available'.

"Major sporting events should be enjoyed, but we know they can also increase pressure to gamble," said Patrick Clark (Lib Dem, Newbury Wash Common), executive portfolio holder for adult social care and public health.

"This campaign helps people understand the risks and reminds residents that support is available locally.

"Gambling harm can affect anyone, and it is important people know they are not alone and that help is there when they need it."

In West Berkshire, support is available through GamCare, debt and budgeting advice, mental health services, and Citizens Advice.

Residents and organisations can find out more about the campaign and access resources by visiting the Odds Are: They Win supporter pack online.

Niki Hinman, Local Democracy Reporter